& Piran, Izola, Koper and Ankaran presented their new website www.loveistria.si/en, showcasing Slovenian Istria's natural,
cultural, and gastronomic treasures and features through three steps –
discover, experience and plan.
“Special emphasis is
put on experiences developed in recent years by both tourist organisations and
tourism industry. The website therefore acts as an overview of Istrian beauty, delicacies,
and experiences. For more specific directions we urge visitors to visit the
individual websites of local tourist organisations, as all of them devoted a
lot of resources into their online presentations, booking systems and online
shops in recent years,” said Luca Stančič Kodarin, the website's co-creator.
The website is a step
forward towards greater recognition, more efficient marketing of tourist
products, and producing quality tourism offers at the destination. This is in
line with the national strategy, encouraging the union of local tourism
destinations into regional destinations, providing more efficient connection
and closer business collaboration, but above all, enabling stronger promotion
and market penetration.
The content of the new website, hosted on www.loveistria.si/en, was collided in collaboration with
all four local tourist organisations, who also provided suggestions on the
website's layout, text, photos, and external links redirecting to individual
destinations. The agency AV Studio was chosen from among the bids to create the
website, particularly because of their comprehensive offer which includes the
possibility of advanced technical upgrades and efficient data systemisation.
The website offers content in four languages.
Last year Istrian destinations achieved
exceptional results through collaboration in a digital promotional campaign in
key markets during pre- and post- season, with an emphasis on active and local
Istrian experiences. “Of all the presentations of the destination the Dubai EXPO was surely
among the most important ones, it was received really well,” said Nina Jurinčič from the Municipality of Piran, when asked about the
This year will also be very active. Complementing
fairs, workshops, and other presentations in key markets, the destination will
focus on strong and quality content filled communication through the website
and, consequently, through social networks. “This year's overarching
theme will be the stories of people who immigrated to Slovenian Istria from
various places, and the reasons why they fell in love with it. The digital promotional campaign will be
supported by new photo and video content. Digital marketing will enable us to
take the campaign into the world, focusing on key markets: Slovenia, Italy,
Austria, Germany, Hungary, and Poland,” emphasised Dean Kocjančič, director of Tourist Board Izola.
Mojca Vojska, director of the Koper Public Institute for Youth, Culture and Tourism,
also emphasised that Istria is united, and its visitors do not notice municipal
borders. “A joint tourism strategy is a step forward towards even closer
collaboration, and we will begin preparations for it this year,” she added.